TOP SECRET OF HOW TO GET A JOB -a must read

“Life isn’t about finding yourself. Life is about creating yourself.”
- George Bernard Shaw
A personal brand is your distinct talents and what you represent. It’s what people say about you when you’re not around, and how you’re positioned in the marketplace “Personal branding is the process of unearthing your unique talents and communicating them, through various mediums, to the right audience,” says Dan Schawbel, founder of Millennial Branding and author of Promote Yourself: The New Rules For Career Success. “Everyone has a personal brand, from celebrities to authors to entrepreneurs to employees to students. We all live in a brand driven world so if you don’t have a strong position, you will go unnoticed.”

Mike Fenlon, PwC’s U.S. and global talent leader, adds: “Each interaction you have with others enables you to make a mark on those around you.  When you’re consistent in delivering those experiences, you build a strong personal brand that’s authentic, differentiated, and memorable. In short, it’s your reputation.”
As it turns out, a strong personal brand can help you in the job search process.
“The best way to get a job is to build a strong, appealing brand that attracts new opportunities,” Schawbel says. “You have to think of yourself as a company and it’s much easier to close inbound leads (recruiters e-mailing you) then cold calling (you e-mailing recruiters).”


Nearly all job seekers are plastering job boards with resumes and praying they receive responses, he says. “The smart job seekers will create compelling online presence, and optimize it, so that recruiters will not only find you but want to interview you.”
Perhaps the biggest benefit to personal branding as a job seeker is self-awareness of your unique skills and talents, and recognition of what you’re passionate about and what differentiates you from others, Fenlon says. “This can provide a huge advantage when trying to stand out in a competitive job market and find a job that’s a good fit for you. Going through the personal branding process takes some up front time and thoughtful reflection, but it’s a worthwhile investment since it can help you focus on where you want to go in the long run.”
As a job seeker, it’s especially important that you are able to connect intellectually and emotionally to the people you interview with, Schawbel explains. “By aggressively preparing for the interview, using your personality, being professional, dressing the part, showing positive body language and following up immediately after the interview, you set yourself up as a top candidate.” Just being qualified for a position isn’t enough these days. You have to be perceived as the right candidate and through branding yourself, you are able to better align who you are to the position and the company you’re interviewing with.
Fenlon agrees. He says a job interview may be the first–and most lasting–impression a potential employer has of you and how well you may fit into their organization.  “You can best represent your brand by being yourself, and being clear on what that means.”
You need to go into an interview with extreme clarity on who you are, what you’re passionate about, and what you want to be known for, he adds. “You also need to be able to articulate and exude the authentic you — both with your words and your demeanor. Make sure you have stories that demonstrate what makes you exceptional.  Those stories should also show the true you in a memorable and authentic way.”